Having a consistent brand in BYUSA is important for several reasons. When the brand is consistent people know what to expect of the organization. I thought it was interesting that Brandon shared that Coca-Cola has the goal for every person to see their logo every day. I've been paying attention, and I have seen it every day since Monday. When we are consistent we establish trust with those who see our brand and they can expect certain things of us. BYUSA puts on a lot of great events, and if we have a consistent brand then people can always associate our activities with the good feelings they felt. We will develop a pattern and have a good reputation.
From the manual I learned all the different ways in the Wilk that you can advertise as well as the details you must follow when you use the BYUSA logo.
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